LIZ
ALLEN MARTIN
PUBLIC RELATIONS | COMMUNICATIONS
BRANDING |
MARKETING |
SOCIAL MEDIA |
DIVERSITY + CULTURE |
BIO
Accomplished communications professional overseeing global corporate communications and strategy. Skilled at the executive level, assisting C-Suite craft press strategy, consistent internal messaging, and execute tactical brand positioning.
Experienced in digital tech publicity and media relations, internal communications and messaging, event management, brand building, promotions, awards, and sales marketing.
Excellent written and verbal communication skills, with a passion for bringing brands to life through its stories and people.
MY EXPERIENCE
Roles & Responsibilities
G/O MEDIA
VP, COMMUNICATIONS
2020 - Present
Led global communications, media relations, and external messaging for G/O Media corporate, including its 11 consumer brands: Gizmodo, Lifehacker, The Onion, The AV Club, etc. Media spokesperson with press contacts across major US cities. Broadcast and digital media trainer, working across departments to identify press placement opportunities while mentoring internal team-members to assume roles of brand ambassadors and media spokespeople.
Brands and areas of coverage include: Gizmodo (technology), Lifehacker (lifestyle, how-to), The AV Club (entertainment, pop culture), The Root (black news and culture), The Onion (satire and politics), Jezebel (women's issues), Deadspin (sports), Jalopnik (car buying, auto culture), Kotaku (gaming), The Takeout (recipes, food, lifestyle).
DOTDASH
DIRECTOR, COMMUNICATIONS AND EVENTS
SR. MANAGER, COMMUNICATIONS AND EVENTS
2015 - 2020
Responsible for communications across Dotdash and its 13 consumer brands. Prepared executive communications, including drafting messaging and presentation materials, media briefs, and ghost writing. Oversaw company-wide internal communications across technology, human resources, and corporate culture during hyper-growth stages. Responsible for over 100 annual media placements, 50+ award wins, including Publisher of the Year, Executive Team of the Year, Best Places to Work, Best Workplace for Parents. Developed internal culture programs, including co-founding organization's Diversity and Inclusion Initiative and Women's Leadership Employee Resource Group.
Brands and areas of coverage include: Verywell (health, wellness and exercise), The Spruce (home and food), The Balance (personal finance), Investopedia (investing and finance), Lifewire (technology), Byrdie (beauty), MyDomaine (lifestyle), ThoughtCo. (education), BRIDES (wedding industry), Mother Nature Network + Treehugger (environment), Liquor.com and TripSavvy (travel).
ABOUT.COM
MANAGER, COMMUNICATIONS
COMMUNICATIONS COORDINATOR
2011 - 2015
Co-orchestrated company rebranding. Secured executive speaking opportunities, including placements at South by Southwest, Cannes Lions, Social Media Week, Advertising Week. Developed seasonal stories and pitches for targeted media outlets, social branding and promotion, and corporate newsletter.
PJ INC. PUBLIC RELATIONS
PUBLIC RELATIONS ASSOCIATE
2010 - 2011
QUANTILUS
MARKETING ASSOCIATE
2009 - 2010
